Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
*🌙 READING THE HOLY BOOK " QUR'AN " IN PREPARATION FOR THE HOLY MONTH " RAMZAN ".* *In the Name of ALLAAH, the Most Merciful, the Most Merciful.* *“The month of Ramadaan in which was revealed the Qur’aan, a guidance for mankind and clear proofs for the guidance and the criterion (between right and wrong)” [Surah Al-Baqarah 2:185]* A lot of us have the intention of reading and pondering over the entire Qur'aan during the month of Ramadaan. The vast majority of us don’t make it all the way. If you’re tired of falling short year after year, then you should get into the habit of reading the Qur’aan now. Don’t wait until Ramadaan. If you begin reading a little bit every day now, you’ll be more comfortable with completing a full juz on a daily basis when Ramadaan kicks in Insha Allaah. Try reading a little bit of the Qur'aan after Salaatul Fajr and after every obligatory prayers. If you’re not already doing so, read Suratul Kahf every Friday, Surah