Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
Develop your Will Power What is will? What is willpower? To be able to manage it, you must first understand what the word means. Will 'Will' is the ability to make conscious choice. We all have free will and make our own choices, even if these are to obey the commands of others. Flowers do not have will. Animals have a degree of will. Humans have more, simply because they are better at thinking and can make informed choices. When something can be done 'at will' means one can act at any time of choosing without hindrance. Greater will is needed when there are obstructions. A person may be described as 'wilful' if they do not easily submit to the requests or commands of others. They do what they like, breaking rules and laws without concern for what others may think (other, perhaps, than to delight in the sense of control this brings). Will is related to desire . If you do not want something very much, then the will to succeed is likely t...