Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
Dare To Win: “If you have a dream, don't just sit there. Gather courage to believe that you can succeed and leave no stone unturned to make it a reality.” “Don't dare a person who has nothing else left to lose.” “Power is given only to him who dares to stoop and take it ... one must have the courage to dare Dare Quotes A man who dares to waste one hour of time has not discovered the value of life. Charles Darwin, The Life & Letters of Charles Darwin Tags: dare , inspirational , life , science , time , value , waste Like Likes: 2419 In a world filled with hate, we must still dare to hope. In a world filled with anger, we must still dare to comfort. In a world filled with despair, we must still dare to dream. And in a world filled with distrust, we must still dare to believe. Michael Jackson Tags: dare , hope , world-believe Like Lik...