Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
All To Win Click it: First Time Introduction Speech Presentation Given by Mr.Irshad on behalf of AllReal How to Be Happy: 7 Simple Habits Scientifically Proven to Help You Everyday “Happiness is when what you think, what you say, and what you do is in Harmony.” Mahatma Gandhi. Why does it sometimes seem so hard to be happy ? Yeah, I’ve also asked myself that many times. Maybe you, like me, have reached the point where that famous “comfort zone” just isn’t enough anymore . It’s actually become an “uncomfortable comfort”. Or maybe, deep down, you just have that feeling that there must be some way to feel better in life . If so …Kudos! to all you out there, who like me, dare to question things, want to figure out how to be happy, or at least want to t...