Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
How to Be Happy:
7 Simple Habits Scientifically Proven to Help You Everyday
“Happiness is when what you think, what you say, and what you do is in Harmony.” Mahatma Gandhi.
Why does it sometimes seem so hard to be happy?
Yeah, I’ve also asked myself that many times. Maybe you, like me,have reached the point where that famous “comfort zone” just isn’t enough anymore. It’s actually become an “uncomfortable comfort”. Or maybe, deep down, you just have that feeling that there must be some way to feel better in life. If so …Kudos! to all you out there, who like me, dare to question things, want to figure out how to be happy, or at least want to try!
Finding yourself here, reading this post, is a good sign and means that you’re willing to change. Which is Awesome, because I’ve prepared a few tips that’ve already begun to help me (being happy is a day-to-day job). I’m sure that if you start practicing them, being scientifically proven, you’ll get there too 🙂
1- FIRST, CHOOSE TO BE HAPPY, THEN THINK ABOUT HOW TO BE HAPPY
Bonnie Ware worked in pallitive care with patients who some of which only had a few months left to live. In this process, she managed to conclude that the biggest regretand the most commonly expressed among the patients was,“I wish I’d had the courage to live a life true to myself, not the life others expected of me.“
Life is too short to sit around and wait naively for that perfect moment. Thinking that happiness is just gonna fall from the sky, and walk into our lives in some form of money, opportunity, or that special someone. And that by simply embracing that moment we’ll gain the strength to: “start being happy!” NO. Happiness is a much longer, deeper journey, and it’s way more rewarding. Being happy is a daily decision, and just like any other habit, you’ve got to internalize it, which requires constant commitment. So, first have the INTENTION, be willing tostep outside your comfort zone, leave old habits and negative thoughts behind, and finally start making those simple changes that are gonna enable you to become a happier person day-to-day.
That is, stop looking for happiness and start living happiness.
Constantly seeking happiness can actually generate anxiety. This happens when those who seek it,assume that if they do everything that they’re “supposed to do” to be happy, they WILL automatically be happy. The problem is, they don’t know how to deal with frustration if the results don’t appear in a timely manner. So, the truth is: happiness isn’t the result of doing just one thing, but of a change of lifestyle, and we don’t always get it magically by snapping our fingers or with a twitch of the nose.
You can start right now by making a few small changes such as: forgivethose who hurt you, relax (you can’t control everything), put peace of mind first and not always reason (much healthier), redefine your values, smile a little more, be thankful, don’t pressure yourself, eat slower and enjoy every bite, etc. (etc = the rest of the 6 points of the article)
2- CHANGE THE PARADIGM: success doesn’t bring happiness.
This affects all of us because it’s the paradigm that society is still based on. Cultural and social pressure has led us to believe that a title, a job, a position in a company, a giant check at the end of the month, or a successful project, are the things that bring us happiness. But, what would each of us be if all that disappeared? Actually, the big checks, the job titles, and the projects aren’t what’s wrong, … what’s wrong is basing our lives, and our “happiness” around those things. These things are just too temporary and volatile to be the sole support for our lives . That’s why, the road to success is really completely the opposite of what we’ve been led to believe, and the truth is, you can get more, much more than you imagine, if you think this way:
“Success is not the key to happiness . Happiness is the key to success. If you love what you are doing, you will be successful.” ― Albert Schweitzer
People who practice being at peace and experiencing happy moments everyday, are able to overcome all the other challenges life brings on: relationships, work, family, etc…when people feel happy they tend to be optimistic, energetic and self-confident, which leads to other people finding them more pleasant, sociable, and reliable. These aspects broaden your opportunities to: do business, achieve objectives successfully, create or develop new things, make more friends, meet that special someone, etc…
So, in order to be happier, try to leave that blind ambition behind. If you find the passion and fulfillment in what you are and do first, the check, the car, the status, and all that stuff will come later.
3-SURROUND YOURSELF WITH POSITIVE PEOPLE.
Happiness is like a cute little disease or virus that floats around us. When we’re around positive, grateful, enthusiastic people, we “catch” their special energy. What’s even better, is that it makes the day spent with them more enjoyable, more rewarding, and even more productive.
That people’s happiness depends largely on the happiness of the people who they are connected to and that it can even be a collective phenomenon.
That’s why you’ve got to know how to pick and choose the people you’ll be surrounded by. Because positive influences are just as important as the negative ones. Haven’t you ever noticed that it’s so tiring being around people who complain all the time, or that anything and everything makes them sad, or who are just plain unsatisfied with their lives? Have you noticed that it actually puts you in a bad mood too? Isn’t it super frustrating when their unkind, impatient, and selfish attitudes bring you down? Well, unfortunately, these people do nothing but hold us back, because for them nothing is perfect, nothing is good enough, nor nice enough, nor fair enough, nor promising enough, nor safe enough, etc…
Whether it’s taking a trip, taking on a new project, starting a relationship, throwing a party, or even choosing a restaurant for dinner, with these people, everything becomes too complicated and the day seems to be full of obstacles. These things definitely don’t help us to grow or move forward. Basically, they don’t add anything to the life of someone looking for happiness. You know how water gets when it stagnates and doesn’t flow freely, the same thing happens with the energy that surrounds us and the situations we face.
Warning! With my last point, I don’t want to mix up “denial” with optimism. It’s also not a good idea to surround yourself with people who deny reality, problems, or the stones that every path contains, because life is full of good and bad things. However, the important thing is how we deal with those situations. Positive and optimistic people don’t deny the problems, or an unpleasant reality, they have enough self-confidence to know that they can change the course of events, and transform a sad, painful moment, or even a failure into an experience that will make us wiser, or stronger, and keep moving forward.
4- LIVE IN THE MOMENT
“True happiness is… to enjoy the present, without anxious dependence upon the future.” – Lucius Annaeus Seneca
People spend 47 % of their time digressing. This implies that we’re constantly missing out on the present, like the decisions we make, or creating memorable moments … one of the most important factors for finding happiness is focusing on today, embracing the moments in the present, being aware of what surrounds us, and every feeling that we experience. The past is over, we no longer have control of yesterday, let alone tomorrow. What we have is the present, and we’ve got to learn to live it. If you think this over two or three times, it actually sounds like common sense. Wanting to experience or live through something that’s already happened, or fantasizing about things that haven’t even happened yet, doesn’t make very much sense, does it? Unfortunately, it seems that that’s where we go wrong in life. No wonder why nostalgia is so heavy on us, why we have so many regrets, and so many unexplainable fears and worries …
Why are we so foolish and deprive ourselves of living in the moment?
Today you’re healthy, today you’re drinking that hot, delicious coffee, today you’re all bundled up, today the sun is shining, today you can breathe, today you have a partner to hang out with, a friend who calls you, a boss who encourages you, today is today. Ask yourself, “Will I still have all these things tomorrow?” Well, … We can’t answer that for sure, but certainly, by living in the past or worrying about the future, we lose the life we have today, which is perhaps the life that has the power to make us happy, but we just aren’t able to realize it.
5- GET EXERCISE.
Being physically active throughout your day, changes your day. If you feel tired, you’ll feel more energetic, if you’re worried, you’ll feel less stressed, if you don’t like your body, you’ll like it more. Even if you suffer from insomnia, you’ll be able to relax and get some sleep. These things also lead to being in a better mood, more lucid, and more focused.
Exercise can also work in very powerful ways and even be used to calm anxiety disorders.Suggests that exercise works better than relaxation, meditation, and music therapy for anxiety episodes.
Similarly, another study was conducted through which it was proven that even without losing weight, people who were given an exercise routine of 6×40 minuteshad a better perception of their body afterwards compared with the group that was assigned readings.
Likewise, the benefits of exercise go beyond their effect on the body. A studystud shown that people with depressive disorders were taken off drugs and were given different exercise routines instead. Afterwards, they showed high rates of recovery and, most importantly, low relapse rates, compared to those who continued treatment with medication only.
Ok, I know, on a cold winter day, or after a hard day of work, of course, it’s easier to hang out on the couch, “relaxing” with a latte, watching your favorite show or reading your book. I’m not saying this is bad at all, but what’s not good is if you ALWAYS choose this option.
For those you who need to change the energy of your day, and a coffee, a beer, or a couch, doesn’t sound good to you, exercise is the best antidote. Although initially, it’s difficult to gather the courage to go out for a walk, a run, a bike-ride, on a frosty morning, or a really hot afternoon, after solving all those problems of a long day. But, if you eventually get motivated to do so,the feeling you’ll have on the way back home will be fantastic, I promise. You’ll feel stronger, more alive, healthier, and more powerful because you will have managed to do something you thought you weren’t going to be able to do. It’s a step in the right direction. Try it, it’s part of this beautiful day-to-day job to becoming happier.
6- BE GRATEFUL
This is where I feel most comfortable because I’ve never really missed the opportunity to give thanks. It’s not only important to give thanks to other people, but to life, to the universe, or to whichever God it is you believe in. It’s like the more grateful you are, the more life rewards you with the stuff that makes you grateful.
Expressing gratitude is also a way of being focused on the present, it’s an act that takes place in the moment, and enables you to live life in the now. By giving or saying thanks, your conscience must be aware of each of the things that is happening to you and what you have.
It may seem silly, but to me it’s essential to be grateful for having all my limbs: two legs, two arms, two ears….ok, those aren’t limbs, but you catch my drift. When I do it, I automatically feel relieved and happy, everything falls into place. Cause if I want to, I can go for a run and be free for an hour. I can see, I can smell, I can hear, I can taste the world’s flavors, I can feel the texture of things, etc… And that is truly priceless. Haven’t you ever sprained your ankle or burnt your finger and realized that your whole day basically becomes a living “hell”?
Leaving my humble experience aside, gratitude has on our emotional well-being. The Journal of Happiness Studies examined the effects of writing “thank you letters.” This study consisted of having 219 people write one thank you letter per week for three weeks. The results suggest that consciously focusing on what we have to be grateful for has a beneficial impact on an emotional and interpersonal level, therefore increasing satisfaction levels and decreasing depressive symptoms.
Which is why, never stop being grateful. Stop for a just a moment and jot down on a piece of paper at least 4 good things that happened today. What went well inspite of everything: no one yelled at you at work, your son got an A on his math test, you lost 2 pounds, an important business deal was closed even though it was really really hard, etc. etc… Oh, and don’t forget: Your limbs. 🙂
All this will help you become more conscious of just how lucky you are, and help you start the next day with more energy, ready to face those obligations of daily life.
7- GIVE YOUR TIME AND HELP OTHER PEOPLE
With this tip, I discovered something which I hadn’t really thought about before: too often we’re so focused on our chores, businesses, worries, etc, that it seems we haven’t got time for anything else. But, apparently when we devote a couple of hours a day to otherpeople, our perception of time seems greater,happiness, specializing in time management, at Wharton School, came to the conclusion that: “giving your time to others can make you feel more “time affluent” and less time-constrained than wasting your time, spending it on yourself, or even getting a windfall of free time”.
Whether it’s doing volunteering work, being someone’s mentor, helping a colleague, or lending an ear to a friend, these types of activities increase your perception of time and result in lots of satisfaction.
Nevertheless, beyond the time or the money, what matters the most are the effects on other people that these actions can generate. A simple gesture can make someone feel worthwhile, that they aren’t alone, and even more hopeful. Here’s a video that I hope inspires you each day, to not only do some things that are good for yourselves but for others too.
Conclusion:
I hope these tips on how to be happy prove useful for you. Remember that you can start right now, so don’t hold out for the perfect conditions to start working on your happiness. They don’t exist. Happiness is an everyday choice, and you need to stop looking for it and start living it. To achieve it, you need to focus on the present and be aware of all that you have, feel, and can experience TODAY. We don’t know what’ll happen tomorrow, and the past is already gone...perhaps you already have everything you need to be happy right now and you just haven’t realized it yet.
Enjoy every bite of food, every deep breath you can take, and every morning you can see the sun. If you are sad, tired, frustrated, anxious, I promise that gluing yourself to the couch, thinking about the things that make feel bad, will not change anything. Going for a walk, a run, or a bike-ride, is more beneficial than the comfort you seek on the couch. Take charge of your happiness and do something about it to feel better. Surround yourself with people who take you further as a person, who challenge you, who allow you to thrive in all aspects of life. Be generous with your time and your space, by helping others. You’ll never know what effects a simple action can have on someone else.
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Tags: happiness
-AllReal
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