Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
Let’s dream big — Big dreams light your inner fire and provide the ongoing fuel for your burning desire.
You already know how to dream big … but maybe you forgot.
Just in case, I put together a deep collection of quotes to help you dream big, again.
1. “Dreams come in a size too big so that we may grow into them.”
2. “Dream no small dreams for they have no power to move the hearts of men.”
3. “For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return.”
4. “It’s better to have an impossible dream than no dream at all.”
5. “Life is short, live bold! Be heard, be you, dream big, take risks, don’t wait.”
6. “Never give up on what you really want to do. The person with big dreams is more powerful than one with all the facts.”
7. “No dreamer is ever too small; no dream is ever too big.”
8. “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
9. “What lies behind us and what lies before us are tiny matters compared to what lies within us.”
10. “Whatever you do, or dream you can, begin it. Boldness has genius and power and magic in it.”
“A dream is your creative vision for your life in the future. A goal is what specifically you intend to make happen. Dreams and goals should be just out of your present reach but not out of sight. Dreams and goals are coming attractions in your life.”
“You have to dream before your dreams can come true.”
— A. P. J. Abdul Kalam
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