Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
Daily Affirmations for Positive Thinking Daily affirmations are simple, positive statements declaring specific goals in their completed states. Although they sound rather basic at that level, these empowering mantras have profound effects on the conscious and unconscious mind. Affirmations also hold a key to unlocking the Law of Attraction and creating the life of your dreams! Successful people, from top salespeople and entrepreneurs to bestselling authors and Olympic athletes, have figured out that using willpower to power their success isn’t enough. You need to let go of any and all negative thoughts and images and bombard your subconscious mind with new thoughts and images that are positive and stated in the present tense. How do you do this? The technique you use to do this begins with daily affirmations, which are simply statements that describe a goal in its already completed state. In addition to all of the feedback I have...