Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
Develop a plan To develop your plan, it's helpful to identify your priorities and develop a realistic action plan. Like all steps in the process of creating a mentally healthy workplace, this should be done in collaboration with staff and other key groups. Identify your priorities The following steps can help you identify your priorities in creating a mentally healthy workplace: Rank the issues by importance to improving mental health and wellbeing. Rank them by the level of organisational motivation to change them. Consult with your working group, champions and / or steering committee to understand the level of need and perceived importance of the issues. Prioritise the issues. Choose the top five and then turn them into goal statements. A goal needs to be S.M.A.R.T (specific, measurable, achievable, relevant, timely). Identify what resources and / or expertise are needed to assist you. Develop a realistic plan Ensuring yo...