Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
*Sunday Story*
Michael Jordan was an African-American man, born in 1963, in the slums of Brooklyn, New York. He had four brothers and his father's wages were not sufficient to provide for the whole family. He grew up in a poor neighbourhood which was full of discrimination, to the point where he could not see any hope for the future.
When he was 13 years old, his father gave him a piece of used clothing and asked: "What do you think the value of this outfit would be?"
Jordan replied, "Maybe one dollar."
His father asked, "Can you sell it for two dollars? If you can sell it, it would mean that you are a big help to your father and mother. "
Jordan nodded his head, "I'll try, but no guarantee that I'll be successful."
Jordan carefully washed the clothes clean. Because they didn't have an iron, to smoothen out clothes, he levelled it with a clothes brush on a flat board, then kept it in the sun to dry. The next day, he brought the clothes to a crowded underground station. After offering it for more than six hours. Jordan finally managed to sell it for $2. He took the two dollar bill and ran home.
After that, everyday he was looked for used clothing, washed and ironed it and sold it in the crowd. More than ten days later, his father again gave him a piece of used clothing, "Now think of a way that you can sell these clothes for 20 bucks?"
Jordan said, "How is it possible? This outfit can only fetch two dollars at the most. "
His father replied in an effort to inspire him, "Why don't you try it first? There must be a way."
Finally, Jordan got an Idea He asked for cousin's help to paint a picture of Donald Duck and Mickey Mouse on the garment. Then he tried to sell it in the school where the children of the rich study. Soon a housekeeper, who was there to pick his master, bought clothes for his master. The master was a little boy of only 10 years but was very fond of clothes. He loved it so much and he gave a five dollar tip. 25 dollars was a huge amount for Jordan, the equivalent of a month's salary of his father.
When he got home, his father gave him yet another piece of used clothing. "Are you able to resell it at a price of 200 dollars?" His eyes lit up.
This time, Jordan accepted the clothes without the slightest doubt. Two months later a popular movie actress from the movie "Charlie's Angels", Farah Fawcett came to New York for her Movie promos. After the press conference, Jordan made his way through the security forces to reach the side of Farah Fawcett and requested her autograph on the piece of clothing. When Fawcett saw this innocent child asking for her autograph, she gladly signed it.
Jordan was shouting very excitedly, "This is a jersey signed by Miss Farah Fawcett, the selling price is 200 dollars!"He auctioned off the clothes, to a businessman for a price of 1,200 dollars!
Upon returning home, his father by broke into TEARS and said, "I am amazed that you did it My child!
You're really great! "
That night, Jordan slept alongside his father. His father said, "Son, in your experience selling these three pieces of clothing, what did you learn about success?"
Jordan replied, "Where there's a will, there's a way."
His father nodded his head, then shook his head, "What you say is not entirely wrong! But that was not my intention. I just wanted to show you that a piece of used clothing which is worth only a dollar can also be increased in value, Then how about us - living & thinking humans? We maybe darker and poorer, but what's the difference? "
This thought enlightened young Jordan. Even a piece of used clothing could be made dignified, then why not me? There is absolutely no reason to underestimate myself.
From then on, Michael Jordan felt that his future would be beautiful and full of hope. Michael Jordan went on to become one of the greatest basketball player in the US and is a legendary figure in NBA.
*Moral*
Our potential is so great, and should not be viewed small and low only because of our status, looks or wealth. Even a diamond is just a stone before it has been polished.
“My father used to say that it’s never too late to do anything you wanted to do. And he said you never know what you can accomplish until you try.” – Michael Jordan
Michael Jordan was an African-American man, born in 1963, in the slums of Brooklyn, New York. He had four brothers and his father's wages were not sufficient to provide for the whole family. He grew up in a poor neighbourhood which was full of discrimination, to the point where he could not see any hope for the future.
When he was 13 years old, his father gave him a piece of used clothing and asked: "What do you think the value of this outfit would be?"
Jordan replied, "Maybe one dollar."
His father asked, "Can you sell it for two dollars? If you can sell it, it would mean that you are a big help to your father and mother. "
Jordan nodded his head, "I'll try, but no guarantee that I'll be successful."
Jordan carefully washed the clothes clean. Because they didn't have an iron, to smoothen out clothes, he levelled it with a clothes brush on a flat board, then kept it in the sun to dry. The next day, he brought the clothes to a crowded underground station. After offering it for more than six hours. Jordan finally managed to sell it for $2. He took the two dollar bill and ran home.
After that, everyday he was looked for used clothing, washed and ironed it and sold it in the crowd. More than ten days later, his father again gave him a piece of used clothing, "Now think of a way that you can sell these clothes for 20 bucks?"
Jordan said, "How is it possible? This outfit can only fetch two dollars at the most. "
His father replied in an effort to inspire him, "Why don't you try it first? There must be a way."
Finally, Jordan got an Idea He asked for cousin's help to paint a picture of Donald Duck and Mickey Mouse on the garment. Then he tried to sell it in the school where the children of the rich study. Soon a housekeeper, who was there to pick his master, bought clothes for his master. The master was a little boy of only 10 years but was very fond of clothes. He loved it so much and he gave a five dollar tip. 25 dollars was a huge amount for Jordan, the equivalent of a month's salary of his father.
When he got home, his father gave him yet another piece of used clothing. "Are you able to resell it at a price of 200 dollars?" His eyes lit up.
This time, Jordan accepted the clothes without the slightest doubt. Two months later a popular movie actress from the movie "Charlie's Angels", Farah Fawcett came to New York for her Movie promos. After the press conference, Jordan made his way through the security forces to reach the side of Farah Fawcett and requested her autograph on the piece of clothing. When Fawcett saw this innocent child asking for her autograph, she gladly signed it.
Jordan was shouting very excitedly, "This is a jersey signed by Miss Farah Fawcett, the selling price is 200 dollars!"He auctioned off the clothes, to a businessman for a price of 1,200 dollars!
Upon returning home, his father by broke into TEARS and said, "I am amazed that you did it My child!
You're really great! "
That night, Jordan slept alongside his father. His father said, "Son, in your experience selling these three pieces of clothing, what did you learn about success?"
Jordan replied, "Where there's a will, there's a way."
His father nodded his head, then shook his head, "What you say is not entirely wrong! But that was not my intention. I just wanted to show you that a piece of used clothing which is worth only a dollar can also be increased in value, Then how about us - living & thinking humans? We maybe darker and poorer, but what's the difference? "
This thought enlightened young Jordan. Even a piece of used clothing could be made dignified, then why not me? There is absolutely no reason to underestimate myself.
From then on, Michael Jordan felt that his future would be beautiful and full of hope. Michael Jordan went on to become one of the greatest basketball player in the US and is a legendary figure in NBA.
*Moral*
Our potential is so great, and should not be viewed small and low only because of our status, looks or wealth. Even a diamond is just a stone before it has been polished.
“My father used to say that it’s never too late to do anything you wanted to do. And he said you never know what you can accomplish until you try.” – Michael Jordan
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