Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
Imagine someone manipulating how you feel. Of course, no one wants that. But how about being manipulated unknowingly? This is exactly what is happening to your nervous system every time you switch on your TV or computer.
Well, at least according to the 6506148 B2 Patent.
The patent named “Nervous System Manipulation By Electromagnetic Fields From Monitors” was filed in 2001 and published in 2003. The patent was filed by one Hendricus G. Loss (perceived to be a fictitious person as no information about who he really is can be traced).
Is it Worth Any Attention?
We already know that the content displayed on TVs or even on the internet is created in such a way as to influence decisions, such as when making a purchase or standing behind certain beliefs.
The mind control subject has been a topic of discussion for a long time. Although initially considered a conspiracy theory, its reality has been observed in the content displayed by mainstream media.
But how about manipulation through the nervous system?
Science teaches us that the work of the nervous system is to carry messages throughout the body and control your senses. The nervous system, according to neuroscientists, is controlled by the brain.
Now, the brain is said to be a complex bioelectrical organ that produces electric fields.
That’s why it’s believed that you can rewire your brain through techniques such as listening to binaural beats. Scientists also claim to control brain functions with a technique that uses powerful electromagnetic radiation. This technique, known as Transcranial magnetic stimulation (TMS), can jam or excite particular brain circuits.
Think of how you are not allowed to use cell phones in some areas of a hospital or in an airplane (where some only allow use in airplane mode). This is so that the electromagnetic transmission of the phone does not interfere with critical electrical devices.
So if a brain is a bioelectrical organ, is there a possibility of manipulating it?
How it Happens, According to 6506148 B2 Patent
Here is a short excerpt from the patent abstract:
“Physiological effects have been observed in a human subject in response to stimulation of the skin with weak electromagnetic fields that are pulsed with certain frequencies near ½ Hz or 2.4 Hz, such as to excite a sensory resonance. Many computer monitors and TV tubes, when displaying pulsed images, emit pulsed electromagnetic fields of sufficient amplitudes to cause such excitation.
It is, therefore, possible to manipulate the nervous system of a subject by pulsing images displayed on a nearby computer monitor or TV set. For the latter, the image pulsing may be embedded in the program material, or it may be overlaid by modulating a video stream, either as an RF signal or as a video signal. The image displayed on a computer monitor may be pulsed effectively by a simple computer program. For certain monitors, pulsed electromagnetic fields capable of exciting sensory resonances in nearby subjects may be generated even as the displayed images are pulsed with subliminal intensity.”
The US Patent 6506148 B2 is a confirmation of the possibility to manipulate the nervous system. The patent includes 14 claims including how video can be used to manipulate the nervous system.
Is it just a conspiracy theory?
Well, it’s not easy to tell. But we can’t ignore the concerns raised in regards to electromagnetic fields (EMF). The EMF issue has raised so much concern that in May 2015, 190 scientists from 39 nations submitted an Appeal to the United Nations requesting the World Health Organization (WHO) adopt more EMF exposure protective guidelines.
Such concerns are an indication that the patent should not be ignored. It also goes to show that apart from your electronic devices recording, monitoring and watching everything you are doing, they can also influence living organisms’ feelings, perceptions, thoughts and behavior.
Switch off that Screen
Well, this is practically not possible. The dependence on these electronic devices is so high that we are practically immobilized if they were to be turned off. Electronics have become part of human attachment.
The age of the Internet of Things (IoT) doesn’t make it any better. Now that we are surrounded by electromagnetic emitting devices, the patent serves as an alert to the public of the possibility of what could happen if these technologies were used unethically.
Unfortunately, the technology is here to stay. The only option is to minimize the exposure from your EMF emitting devices. Therefore it’s not a bad idea to try something different: read a book, go hiking, take a walk or simply switch off that screen.
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