Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
- Happiness
What Is Happiness?
Ah, happiness, that elusive state. Philosophers, theologians, psychologists, and even economists have long sought to define it, and since the 1990s, a whole branch of psychology—positive psychology—has been dedicated to pinning it down and propagating it. More than simply positive mood, happiness is a state of well-being that encompasses living a good life—that is, with a sense of meaning and deep satisfaction.
A growing body of research also suggests that happiness can improve your physical health. Feelings of positivity and contentment seem to benefit cardiovascular health, the immune system, inflammation levels, and blood pressure, among other things. Happiness has even been linked to a longer lifespan—providing more years to continue striving for fulfillment.
Attaining happiness is a global pursuit. Researchers find that people from every corner of the world rate happiness more important than other desirable personal outcomes, such as having a meaningful life, becoming rich, and getting into heaven.
How to Achieve Happiness:-
Happiness is not the result of bouncing from one joy to the next; researchers find that achieving happiness typically involves times of considerable discomfort. Money is important to happiness, but only to a certain point. Money buys freedom from worry about the basics in life—housing, food, and clothing. Genetic makeup, life circumstances, achievements, marital status, social relationships, even your neighbors—all influence how happy you are. Or can be. So do individual ways of thinking and expressing feelings. Research shows that much of happiness is under personal control. Regularly indulging in small pleasures, getting absorbed in challenging activities, setting and meeting goals, maintaining close social ties, and finding purpose beyond oneself all increase life satisfaction.
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