Skip to main content

Gardens

How to Market Successfully

  Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict  − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict  − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
Post a Comment
Assalamu-Alaikum and Greetings !*
The post today discusses the concept of *righteousness* in Islam. The post highlights Quran verses where Allah clarifies the concepts of attaining righteousness ( *Birr and Piety* ). Certain scholars have stated that those who acquire the qualities mentioned in the verse in this post will have indeed embraced all aspects of Islam and implemented all types of righteousness.
*Quran verses on the criteria for the righteous and pious*:-
Allah tells us in the Quran the following criteria for being righteous and pious:
*It is no virtue. That you turn your faces towards the east or the west, but virtue is that one should sincerely believe in Allah and the Last Day and the Angels and the Book and the Prophets and, out of His love, spend of one’s choice wealth for relatives and orphans, for the needy and the wayfarer, for beggars and for the ransom of slaves, and establish the Salat and pay the Zakat. And the virtuous are those who keep their pledges when they make them and show fortitude in hardships and adversity and in the struggle between the Truth and falsehood; such are the truthful people and such are the pious.*

Quran ( *Surah Al-Baqarah, Verse 177* )

Righteousness in Islam

This Ayah contains great wisdom, encompassing rulings and correct beliefs. The virtues highlighted here are right Faith, steadfastness in prayer, spending in charity, (for the sake of Allah and not for worldly gains like praise and popularity), fulfillment of contracts, and patience in adverse circumstances. In order to show the futility of excessive emphasis on external religious forms, it has been pointed out, as an instance, that there is no real virtue in the mere act of turning faces to the east or to the west in prayer. The mere performance of some religious rites or formalities is not real virtue. Rather it’s the sincerity and piety associated with following the commands of Allah that makes the real difference.


Allah first commanded the believers to face Bayt Al-Maqdis (in Jerusalem), and then later to face the Kaabah during the prayer. This change was difficult for many, including some Muslims. Then Allah sent revelation which clarified the wisdom behind this command.

Reflections from these verses:

  • Birr, Taqwa and complete faith is seen in obedience to Allah, adhering to His commands, facing wherever He commands facing, and implementing whatever He legislates.
  • Facing the east or the west does not necessitate righteousness or obedience, unless it is legislated by Allah.
  • Belief in the ‘Books’ refers to the Divinely revealed Books from Allah to the Prophets, which were finalized by the most honorable Book (the Quran).
  • The Quran supersedes all previous books, it mentions all types of righteousness, and the way to happiness in this life and the Hereafter.
  • Helping the poor, the needy, and the orphan should be a result of one’s love for Allah, seeking Allah’s Face only. No reward or thanks is to be expected or desired from the people.
  • One’s relatives have more rights than anyone else to one’s charity.
  • The needy traveler who runs out of money also deserves help to return to his land. Such is also the case with whoever intends to go on a permissible journey; he is to be given what he needs for his journey and back. The guests are included in this category.
  • Praying on time and giving the prayer its due right; the bowing, prostration, and the necessary attention and humbleness required by Allah.
  • Giving the Zakah, the required charity due on one’s money.
  • Fulfilling the covenant of Allah and not breaking the bond.

Narrations and Ahadith pertaining to this verse

Abu Al-`Aliyah said, “The Jews used to face the west for their Qiblah, while the Christians used to face the east for their Qiblah. So Allah said:
“It is not Birr that you turn your faces towards east and (or) west (in prayers” (2: 177) meaning, “this is faith, and its essence requires implementation.” This was also reported from Al-Hasan and Ar-Rabi` bin Anas.
Ath-Thawri recited: “Birr is the one who believes in Allah”, and said that what follows are the types of Birr. Those who acquire the qualities mentioned in the Ayah will have indeed embraced all aspects of Islam and implemented all types of righteousness; believing in Allah, that He is the only God worthy of worship, and believing in the angels the emissaries between Allah and His Messengers.
In the Sahihayn it is recorded that Abu Hurayrah said that Allah’s Messenger said: “The Miskin is not the person who roams around, and whose need is met by one or two dates or one or two bites. Rather, the Miskin is he who does not have what is sufficient, and to whom the people do not pay attention and, thus, do not give him from the charity.”
It is recorded in the Sahihayn that Abu Hurayrah narrated that the Prophet said: “The best charity is when you give it away while still healthy and thrifty, hoping to get rich and fearing poverty.”
Abdur-Razzaq reported that `Ali said that the Prophet said: “Sadaqah (i. e., charity) given to the poor is a charity, while the Sadaqah given to the relatives is both Sadaqah and Silah (nurturing relations), for they are the most deserving of you and your kindness and charity.”
(References: Sayyid Abul Ala Maududi – Tafhim al-Qur’an, and Tafsir Ibn Kathir)
— AllReal

Comments

Post a Comment

Popular posts from this blog

How to Market Successfully

  Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict  − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict  − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
Post a Comment
Read more

நீ உன்னை அறிந்தால்

நீ உன்னை அறிந்தால். " தன்னை அறிதல்” ”   என்பது எல்லா ஞானத்துக்கும் எல்லா வெற்றிக்கும் திறவுகோலாக முன்னோர்களும் சொன்னார்கள்.இப்போதும் அதுவே முன்னிறுத்தப்படுகிறது.ஆயினும்  “தன்னை அறிதல் ” ”   என்பது குறித்து விதவிதமான விளக்கங்களும் வியாக்கியானங்களும் நாள்தோறும் புதிதுபுதிதாக முளைத்த வண்ணம் உள்ளது.ஒவ்வொன்றுக்கும் அதற்கே உரிய நோக்கங்களும் இலக்குகளும் உண்டு.வாழும் கலையைச் சொல்லித்தர குருஜிகளும் உண்டு. அவர்களுக்கு பெரும் தட்சணை தருவதும் உண்டு.சுயமுன்னேற்ற வழிகாட்டிகளும் கூட நவீன சாமியார்களாய் மாறி ; “யோகா , தியானம் மூலமே தன்னை ஒருமுகப்படுத்தி வெற்றி இலக்கை நோக்கிச் செலுத்தமுடியும் ” ”என அறிவுரைகளை அள்ளிவிடுகின்றனர். “நீ எதுவாக நினைகிறாயோ அதுவாகவே மாறுவாய்”என்று மூளையில் ஒருவித  கருத்துப் பதியம் செய்யப்படுகிறது.”துன்பமும் நீதான். இன்பமும் உன்னிடம்தான்.பிரச்சனையும் நீதான். தீர்வும் நீதான்”.எனவே ஒவ்வொருவரும் தன்னை அறிவதுதான் வெற்றியின் முதல்படி ”  என்று தொடர்ந்து எல்லோராலும் வலியுறுத்தப்படுவது சரியா ? “ஆம் ” ”என்றால் நான் ஏமாற்றுகிற திருக்கூட்டத்தில
Post a Comment
Read more

மனதில் நல்லதே நினை

வாழ்வில் மிகுந்த கஷ்டங்களை அனுபவித்துக் கொண்டிருந்த ஒருவன் நடைப்பயணமாக ஒரு காட்டின் வழியே சென்று கொண்டிருந்தான். அவன் நீண்ட தூரம் நடந்ததால், அங்கிருந்த ஒரு மரத்தின் அடியில் சிறிது நேரம் படுத்து ஒய்வெடுக்க எண்ணி, அந்த மரத்தின் அடியில் ஓய்வெடுத்தான்.  சிறிது நேரத்தில் அவனுக்கு மிகவும் பசியெடுக்க ஆரம்பித்தது. மிகவும் பசியாக இருக்கிறதே ஏதாவது உணவு கிடைத்தால் நன்றாக இருக்குமே! என்று நினைத்தான். உடனே ஒரு தட்டு நிறைய உணவு வந்தது. ஆச்சயமடைந்த அவன் அதைச் சாப்பிடத் தொடங்கினான். உணவு சாப்பிட்டதும், அவனுக்கு உறக்கம் வந்தது. ஒரு தலையணை இருந்தால் நன்றாக இருக்குமே! என்று நினைத்தான். நினைத்தவுடனே தலையணையும் வந்தது. அதை தலைக்கு வைத்துப் படுத்துக் கொண்டான். நடந்து வந்ததால் கால்கள் மிகவும் வலியாக உள்ளதே, கால்களை இரண்டு பேர் அமுக்கிவிட்டால் சுகமாக இருக்குமே! என்று எண்ணினான். உடனே இரண்டு வான் தேவதைகள் அவனருகில் அமர்ந்து, அவனது கால்களை அமுக்கி விடத் தொடங்கினார்கள். அவன் மிகவும் சந்தோ~ப்பட்டான். ஆனாலும் இதெல்லாம் எப்படி நடக்கிறது என்பது புரியாமல், மேலும் கீழுமாய்ப் பார்த்தான். அவனுக்கு ஒன்றும் ப
Post a Comment
Read more