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How to Market Successfully

  Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict  − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict  − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
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Influence Your Consumer Behavior


Influence 
Influence your Customer Behavior


 Consumer Behavior


How to Understand and Influence Consumer Behavior



By AllReal on Jan 31St 2019


Consumer behavior looks at how individuals select and use products and services. Understanding consumers holistically can be key to success.

Understanding consumer behavior is a broad and complicated task, but with the right research mix you can begin to get a detailed understanding of your customers and their motivations.

What is consumer behavior?

Consumer behavior is the study of individuals and organizations and how they select and use products and services. It is mainly concerned with psychology, motivations, and behavior.
The study of consumer behavior includes:
  • How consumers think and feel about different alternatives (brands, products, services, and retailers)
  • How consumers reason and select between different alternatives
  • The behavior of consumers while researching and shopping
  • How consumer behavior is influenced by their environment (peers, culture, media)
  • How marketing campaigns can be adapted and improved to more effectively influence the consumer.
  • These considerations are influenced by three factors:
Personal factors – A person’s interests and opinions. These will be affected by demographics such as age, gender, culture, profession, background and so on.
Psychological factors – Everybody’s response to a particular marketing campaign will be based on their perceptions and attitudes. A person’s ability to comprehend information, their perception of their need, their attitude, will all play a part.
Social factors – Peer groups, from family and friends to social media influence. This factor also includes social class, income, and education level.

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How to Market Successfully

  Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict  − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict  − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
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