Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
Influence
Helping Attitude Behavior
Consumer
Benefits of lending a Hand to those in need.
It makes you happy: the science of a “helper’s high”
Most of us want to feel like our lives mean something – that we’re making a positive difference in the world. So it’s not surprising that several studies have shown how helping others can boost our sense of happiness.
- One study showed that helping others through volunteer work increased levels of happiness in the participants.
- In another study, people were given money to either spend on themselves or give to charity. Those who gave to charity felt happier.
- Happy workers are more likely to report that they regularly help others.
- Some studies have shown that children under the age of two report being happier when they give treats away rather than receiving treats themselves.
Scientists have been studying a phenomenon called “helper’s high”: helping others releases endorphins which, in turn, improves mood and boosts self-esteem. In short, helping others feels good. It’s possible that helping others does more for the happiness of the person helping than the person who receives the help.
2. It builds stronger social connections to friends and community
Helping others isn’t a one way street where you do something good for someone and then you both go about your way. When you’ve touched someone’s life in a positive way, you feel connected to them; it’s a bonding experience. It builds trust through cooperation which not only brings them closer to you, it brings you closer to them.
When you choose to help others, especially if it’s face to face, you’re entering their lives in a positive way, reinforcing social connections as you go.
It reminds me of that student’s mother I met. If I hadn’t helped her son so much, I would never have met her – she’d have no reason to meet me. Because of my actions, I made another positive connection to the people around me.
3. You adapt better to stress and adversity by building resilience
It may seem strange, but helping others doesn’t add more stress to your life, it actually helps us manage stress better.
In one study, college students took an immersion trip where they helped the poor. Those who took this trip were assessed months later and were found to manage stress and adversity much better than their peers.
Why is that?
It’s about perspective. By looking at the challenges of others’ lives, you can take that point of view into your own. It makes you more accepting of the stress and hardships we all have to face.
Sometimes we lose that perspective in a culture obsessed with celebrities living glorified lives, seemingly carefree. But helping others takes us back to reality by reminding ourselves that most people struggle – and that it’s ok if we do too.
4. It’s good for your career
There are many factors to think about when trying to find a satisfying career: autonomy, creative freedom and meaning are a few examples. But one of the biggest things to consider is how your work impacts others.
People who work as a medical professional, psychologist, religious figure or firefighter often give high ratings of job satisfaction. The connection between all of these professions is that they all help people on a regular basis.
Those who are happiest in their job, more committed and less likely to quit make it a priority to help others – either co-workers or customers.
Even if your job doesn’t deal with people directly, it can help to think about how your work helps people in some way. By taking time to think about what you do and how it helps people in some capacity, you’ll feel better about it – even if it’s just a little.
5. It’s good for business
What’s the goal of a business? One answer might be making money by selling a product or service. Yes, that’s true. But I’d take it a step further: businesses make money by finding ways to help people.
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