Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
1. Try to remember your dreams
Whether you want to analyze them later or just use them as an entertaining and fun video that plays in your head, dreams are a great way to feel more positive for the day. I recommend making sure you get enough sleep but also keeping a dream journal next to your bed so that you can write the dream down as soon as you wake up. Over time, remembering them will become easier and you will be able to make more sense of them as they relate to your own life.
2. Consider what makes you happy
Thoughts create emotions. Happy thoughts create happy emotions. It’s super simple but it’s so true – think about the things you love to do that make you happy. Just visualizing doing something that makes you happy is bound to make you actually feel happier in return.
3. Give gratitude
Gratitude is one of the most important practices I always recommend my clients. It’s easy to get caught in the cycle of negative thinking and eventually forgetting how good you actually have it. When you spend some time in the morning to list out 5 things you are grateful for, it shifts your whole mindset and your day becomes so much brighter.
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4. Relax your body
Without physical relaxation, we breed stress and anxiety in our body. Make sure your daily routine includes self-care that allows you to relax your body. Whether it’s a massage, yoga, or a nice bath – relaxing your body is important ingredient to feeling positive every day.
5. Focus on breathing
Throughout the day, the more stress and to-do’s get put on our plates, the more anxiety heighten. We may not even realize that our breathing changes and becomes more shallow as we get stressed out. A really quick and simple tip is take a moment and notice your breathing. Is it shallow? Take some deeper breaths and let them out very slowly. Do this a couple of times and enjoy an increased feel of relaxation within minutes.
6. Don’t attach to your thoughts
Each day we create stories around the circumstances and events that surround us. Researchers say that we have about 60,000 thoughts per day! How exhausting is that? The less you attach to your thoughts and let them pass through without believing them and letting them affect you, the more likely you are to feel at peace and relaxed throughout the day.
7. Stay off social media
If you’re one of the people that checks their social media or email as soon as you wake up – stop that now! I didn’t realize how much it affects you until you stop doing it for a while. Each morning spent away from social media is so much more relaxed, peaceful, and joyful. We aren’t screamed at by a constant influx of information and messages and our mind has the capacity to just be.
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