Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
Word of Mouth Marketing Strategies for all Businesses by AllReal Updated: Mar 21, 2019 Word of mouth marketing (WOMM) is an effective and inexpensive way to bring in business. Getting a recommendation about your business from a friend or acquaintance can be the confidence booster potential customers need. Here are many ways to generate great word of mouth for your all businesses. Word of mouth marketing has always been an important tool for all businesses. It drives sales because buyers want to be sure they are making the right choice when they make a purchase. Praise and recommendations for your business helps build a buyer's confidence that their purchase won't be a mistake.