Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
Upkar Garden 12 acres of lush, green-scaped residential development nestled in a quiet part of Chandapura close to Electronic city Upkar Garden as the name suggests is 12 acres of lush, green-scaped residential development that contains plots in scalable dimensions ranging from 30*40 to 30*50. Nestled in a quiet part of Chandapura, surrounded by lakes and water bodies yet located within easy proximity to Electronic City, Sarjapura Road and SIPCOT Industrial Area at Hosur. Integrated with all amenities that a family could wish for including a custom built multi – purpose hall and a fully fenced perimeter with gated secure entrance. The Garden contains all necessary approvals by BMRDA and APA, facility for utility connections like power, water and sewage along with wide main roads that are lined with tree cover making your commune inside the garden peaceful and relaxing. Upkar Garden Project Highlights : Upkar Garden BMRDA/APA Approved Layout Located near Chandapura