Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
Influence Helping Attitude Behavior Consumer Benefits of lending a Hand to those in need. It makes you happy: the science of a “helper’s high” Most of us want to feel like our lives mean something – that we’re making a positive difference in the world. So it’s not surprising that several studies have shown how helping others can boost our sense of happiness. One study showed that helping others through volunteer work increased levels of happiness in the participants. In another study, people were given money to either spend on themselves or give to charity. Those who gave to charity felt happier. Happy workers are more likely to report that they regularly help others. Some studies have shown that children under the age of two report being happier when they give treats away rather than receiving treats themselves. Scientists have been studying a phenomenon called “helper’s high”: helping others releases endorphins which, in turn