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How to Market Successfully

  Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict  − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict  − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
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Namma Hosur


Welcome to Namma Hosur.

      https://bit.ly/2BNnqmb%3D

Hosur is an Industrial city in Indian state of Tamil Nadu . It is located about 35 kilometres (22 mi) from Bangalore, 48 kilometres (30 mi) from Krishnagiri, 82 kilometres from Dharmapuri, 174 km West of Vellore and 306 kilometres (190 mi) west of Chennai, the state capital. Hosur is the gateway to Karnataka's Capital City from Tamil Nadu and serves as the satellite town of Bengaluru. Hosur assembly constituency is part of
Krishnagiri Lok Sabha constituency.[

Hosur
Industrial city
Nickname(s): Little England, Rose City, Flower
City, Industrial City, Gateway of Tamilnadu,

Location in Tamil
Nadu
Country   India
State
Tamil Nadu
District
Krishnagiri

Government
 • Type Mayor-council

 • Body Hosur Corporation
Area
 • Total 90 km2 (30 sq mi)
Elevation 880 m (2,890 ft)
Population (2011)
 • Total 4,11,821
 • Density 4,600/km2
(12,000/sq mi)

Demonym(s)
Hosurian

Languages
 • Official Tamil


PIN
635109,

Telephone code
code
4344
Vehicle registration
TN 70
Sex ratio
1000:963 ♂/♀

It is also known as "The Little England' Of
India"[3]
History
The Hosur city was found by Kings of
Hoysala Dynasty around 1200 A.D. The Famous Chandrachoodeshwarar Temple
(Malaikkovil) was built by by Hoysala
Kings in the same century. First
Vijayanagara Samrajyam kingdom after
Hosur was part of Mysore Province until
1799. When Tipu Sultan lost the third Anglo-Mysore war, he handed over southern part of Mysore kingdom as a part settlement to English government.
Administration
Hosur was constituted as a Selection Grade Town Panchayat in the 1962. And it was upgraded to Second Grade
Municipality in the Year 1992. In the year 1998 it was upgraded to Selection Grade Municipality vide G.O.(MAWS) No.85 dt. 22.05.1998. In 2011, Vide GO. No. 127 dt.08.09.2011 town panchayats Mathigiri, Village Panchayats Zuzuvadi, Mookandapalli, Avalapalli, Chennathur were included in Hosur Municipality. In 13
February 2019, Hosur was upgraded as 13th corporation city of Tamil Nadu comprising the adjoining sub-urban areas with an estimated population of 10 lakh.[4]
Climate
Hosur experiences a tropical savanna climate (Köppen climate classification Aw) with distinct wet and dry seasons. Due to its high elevation, Hosur usually enjoys salubrious and moderate climate throughout the year, with occasional heat waves. The coolest month is January with an average low temperature of 17.1 °C and the hottest month is May with an average high temperature of 33.6 °C. Winter temperatures rarely drop below 12 °C with the lowest ever recorded temperature of 7.1 °C recorded on 1 February 2018 [5] and summer temperatures seldom exceed 35 °C. Hosur receives rainfall from both the northeast and the southwest monsoons and the wettest months are October, September and August, in that order. The summer heat is moderated by fairly frequent thunderstorms but no flooding. Humidity is 31% and average rainfall is 84 cm. Due to Global Climatic changes world wide, Hosur experiences extreme weathers in recent years.


Sources:
According to 2011 census, Hosur had a population of 116,821 with a sex-ratio of 968 females for every 1,000 males, much above the national average of 929.[7] A total of 14,307 were under the age of six, constituting 7,274 males and 7,033 females. Scheduled Castes and Scheduled Tribes accounted for 8.08% and .17% of the population respectively. The average literacy of the city was 76.69%, compared to the national average of 72.99%.[7] The city had a total of 29255 households. There were a total of 43,959 workers, comprising 212 cultivators, 308 main agricultural labourers, 747 in house hold industries, 38,463 other workers, 4,229 marginal workers, 57 marginal cultivators, 62 marginal agricultural laborers, 189 marginal workers in household industries and 3,921 other marginal workers.

Hosur is a multicultural town with mix of linguistic groups. Tamil is the official and spoken language. There are significant number of Telugu speakers in the town.

Economy

Hosur is an industrial hub and houses several automobile and manufacturing industries. The major companies include Kansai Nerolac Paints, TVS Motors, Ashok
Leyland, Titan,General_Electric, Mylan, GRB
Foods, Kamaz Vectra Motors, Alstom, Faiveley Transport, Caterpillar Inc.,
Carborundum Universal, Exide Industries
Ltd, Hindustan Motors, Ion Exchange
(India) Limited,Hindustan
Unilever,Schaeffler, TTK Prestige,Tab India
Granites Pvt Ltd, Bata Shoes, Del Monte
Foods,Nippon
Electricals,Flipkart,Wendt,Duroflex,toyotaboshoku,Nilkamal Plastics and Reckitt Benckiser. There are plans for the development of an Information
Technology Special Economic Zone near Hosur.[10] ELCOT has called for applications for the allotment of land in the IT Park of Hosur in the month of June 2010. Proximity to Bangalore is seen as an advantage. Many startup IT companies prefer Hosur for their initial operations.
A variety of fruits and vegetables are cultivated around Hosur. The land is very fertile and there is significant access to fresh water as well as labor. Crops consist of tomatoes, cabbages, onions, mangoes, capsicum, carrot, cucumber, beans, coriander leaves, turnip and radish. Roses are also grown in large numbers.[11] District Livestock Farm[12] was started in
1824. Central Sericultural Germplasm Resources Centre (CSGRC)[13] was established in 1991 to protect and conserve mulberry and silkworm germ plasm resources.

Transport
Road
National Highway AH43(Old NH7) passes through Hosur connecting it with Bangalore, Chennai, Kanyakumari, Palakkad and Salem. This stretch of the highway passing through the town is a Golden quadrilateral Highway Hosur has a central bus station which was reconstructed and opened on 18 July 2010.[14][15] TNSTC Salem Division buses connect Hosur to major cities and towns in Tamil Nadu and also to neighboring states.
Several private bus services, KSRTC , APSRTC is also connecting the cities.
Rail
Hosur Railway Station
Hosur has a railway station, located on the Bengaluru–Salem railway line and falls under the Bengaluru Division of the South Western Railway. Hosur is well connected to major cities across the country by rail. Local Trains available every two hours in between Hosur & Bangalore. The railway lines between Hosur and Bengaluru has been proposed with a double landing project in 2018.

Air
Hosur Aerodrome was established in 1994. It has 7012 feet long and 150 feet wide runway. The present aerodrome located at Bellagondapalli is maintained by
TAAL.The nearest major airport is the
Bengaluru International Airport, about
80 km from Hosur. Domestic Airport will start its operation soon under the UDAAN Plan.
Places of interest
  Rajaji Memorial at Thorapalli where
Rajaji was born
  Sri Chandrachoodeshwara Temple,Hosur.
  Ecological Park & Walkers Lane at Ramanaicken Lake.
  Kelavarapalli Reservoir Project is one of the prime attractions at Hosur. Kelavarapalli Reservoir Project or Kelavarapalli Dam is situated at a distance of 10 km away from Hosur and
8 km from Karnataka, across the River Ponniar, which originates from the eastern slopes of Chennakesava Hills.
  Dakshina Thirupathi Temple at the entrance of Sanamavu forest alongside
Bengaluru Highway
  Hogenakkal falls


Municipality office







South-east area of Hosur with Union Flag

View of Chandra Choodeswarar Temple from Rayakottai Road

View of Hosur from Chandra
Choodeswarar Temple

View of Ecological Park Entrance Arch at
Ramanakayan Lake

View of Hosur Temple Car
James Hunter served as a lieutenant in the Royal Artillery. He was a military painter, and his sketches portrayed aspects of military and everyday life. Some of his paintings of Hosur are below[16] 

North West View of Osar by James Hunter (d.1792) (coloured in 1804)

South East View of Osar by James Hunter
(d.1792) (coloured in 1804)

-ALLREAL


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