Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
February 28, 2019
February 28, 2019
It Takes a Positive Attitude to Achieve Positive Results
Your attitude determines the state of the world you live in. It is the foundation for every success and every failure you have had and will have. It will make you or break you.
Related: Why Your Attitude Is Everything
Your attitude controls your life. But the good news? You control your attitude.
Attitude creates the way you feel about people and situations. Your actions are a result of your attitude—which in turn creates a reaction from others.
It is your attitude toward others and the universe that determines the resulting attitude toward you. Have a positive, joyful attitude and you’ll have positive, joyful results. Put out a bad, negative attitude and you’ve failed before you begin.
Basically, what you think is you get.
I know it sounds simple, but, the truth is, it is:
Where do negative attitudes come from?
Negative attitudes come from thinking negative thoughts over and over until they become part of your subconscious, part of your personality—they become habitual. You may not even realize you have a negative attitude because it’s been with you for so long. Once you have a bad attitude, you expect failure and disaster. And that expectation turns you into a magnet for failure and disaster.
Then it becomes a vicious cycle: You expect the worst, so you get the worst. Your negative beliefs are reinforced. So you expect the worst, and you get the worst.
So, how do you shift your thoughts and create a positive attitude?
It takes work, but creating anything of value takes work. In order to have a new attitude, you have to change your subconscious thinking. How? By analyzing every thought you have until positive thinking becomes habit. You’re merely replacing an old habit with a healthy habit, much like replacing smoking with exercise.
You can’t just stop being negative—you have to replace those negative thoughts with positive ones.
Some people would say, “But negative situations are a reality. They just show up in everyday life.”
This is absolutely not true. Situations are a reality, yes. They do show up, yes. It is your attitude that makes a situation positive or negative. It’s time for you to realize that you are in control of how you think and feel—no one else on earth has this power unless you give it away.
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