Motivational Theory and Marketing Strategies Marketers have to understand the motives of their potential customers to enjoy good sales. A buyer has several motives and each change with various elements. In such cases the marketers can readily help their customers by changing their marketing strategy so that the conflict is resolved. Following are the major conflicts that may arise − Approach Conflict − This conflict arises when a consumer has two different choices of similar products or services. He gives equal importance to them, but is unable to choose one over the other. Approach Avoidance Conflict − This type of conflict happens when the consumer decides in favor of a product, but is unhappy with a particular feature of the product and wants to avoid it. Under such circumstances, the marketer may come up with few modifications in the existing product and make it suitable for the consumer.
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Successful People Do Before Going to Sleep
Before they close out the chapter on the day, successful people typically have a routine they follow. They have a set of actions that inspires, refreshes, and renews their passion for their business plans and personal life goals. Before you go to bed, try these 10 things so you can wake up ready to tackle the day
1. Reflect on the day's successes and failures
Successful people don't get down about any failures. Instead, they reflect on what worked and what did not work. They focus on the positive and use any missed targets as information for success in the future.
2. Express an attitude of thanks
Before you retire for the evening, think about people who helped you succeed in the day. Did you express gratitude? If not, consider ways to thank others.
3. Write down your plans
Although you don't need to reflect on all your goals before bed, do a quick review of your short-term goals. Write down urgent and important plans for the following day.
4. Set your alarm
Set your alarm so you stay on a regular schedule. People who stick to the same sleep schedule often have more energy to get through their day.
5. Call a good friend
People who stay in touch with family and friends feel more motivated every day. Consider talking to someone you love before retiring for the day.
6. Read a good book
When the last thing you do before bed is exercise your mind, you have the entire night to process the information. Your subconscious mind will help the ideas turn into inspiration in the days and weeks ahead.
7. Tell someone you love them
By expressing love before you go to bed, you have a more positive attitude. People tend to wake up refreshed when they feel loved and secure. Having balance with family and loved ones helps with success in the workplace.
8. Say a prayer or meditate
Whether you say a prayer to God or meditate, time spent in silence before bed helps you relax so you sleep deep. You can often let go of problems only to wake up with the solutions when you pray or meditate.
9. Eat a light snack
Talk to your personal trainer or nutritionist about the best snack to have before bed. If you go to bed hungry, it could interfere with your sleep schedule. Carefully plan for exercise and a healthy snack before falling asleep.
10. Dream of your best life
The final thing successful people do before they go to bed is fantasize about their dream life. They also think of people alive or deceased who helped them, loved them, or inspired them.
Good sleep is essential to success. If you get into a good bedtime routine, you'll wake up more refreshed and more focused.
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